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Facebook parent company, Meta, on Wednesday, launched the Creator Fast Track, a new program designed to help creators accelerate their growth and success on Facebook with guaranteed pay and increased content reach.
Meta, in a statement, said the new program comes as part of its growing commitment to and investment in the creator economy.
According to the company, creators in the program will receive increased reach on eligible reels to help speed up their follower growth and three months of guaranteed pay for sharing eligible reels on Facebook.
It explained that creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, or $3,000 per month if they have more than one million followers on at least one of those platforms.
It added that the program also gives creators immediate access to facebook content monetisation, so they can earn even more and continue earning from their eligible content even after the Creator Fast Track program ends.
Meta said Facebook is investing more to help creators earn from what they do best: “creating content their communities love.”
Highlighting its growing investment, Meta said in 2025, Facebook paid content creators nearly $3 billion from its creator monetisation programs, representing a 35 per cent increase from the previous year and its highest annual total ever.
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The Facebook content monetisation program pays creators for every eligible format: short and long form videos (reels), stories, and photo and text posts.
New metrics
Meta said Facebook content monetisation pays creators based on the performance of their content.
Moving forward, it said it is going to put greater emphasis on rewarding original content creators for driving deeper engagement, longer watch time, and qualified views.
“To help creators better understand their earnings and explore strategies to improve their content’s performance, we’re introducing new metrics, including qualified view, earnings rate and non-qualified views,” it said.
